A COVID Topic that is Red Hot according to Google Trends.

Find Out How You Can Take Advantage of It.

Since the pandemic began, our agency has been spending a lot of time researching the shifting consumer trends. Through the use of tools such as “Google Trends” we are able to predict consumer behaviour post pandemic. We can use it to find trends that are hot, have already peaked or beginning to boom.

This is really valuable for businesses because they can leverage the data in their marketing, product positioning and overall business strategies to stay ahead of their competitors.

One topic that has exploded in popularity is Self Care. In this article, we dig deeper into product trends that relate to self-care and how you can take advantage of it as a business or brand.

Before you continue,

Self Care and Isolation

At first glance, you wouldn’t think that people would be interested in beauty topics during this time of self-isolation.

However, beauty is still important in the iso age as people are Zooming each other and so there’s still a need to scrub up (at least above the waist!). Google trends show that consumers want to know “how to look good on Zoom” and this exact phrase has skyrocketed (in Google searches) from 0 to 100 beginning from March 14th. 

Although many consumers are in isolation, it’s still important to look good in teleconferences when speaking with their colleagues or clients. That’s why we’re seeing a surge in queries about self-care and certain beauty products. We list some of these products below.

Face Masks

Phrases such as “Peel Masks” have seen a 58% increase over the past few weeks as shown above.

Skincare and Footcare

Searches for skincare and footcare have also surged. Consumers often rely on salons to find the resources that they need. With most of them being stuck at home, they are now turning to the internet for this information.

Hand Moisturiser

Interestingly, queries for hand moisturisers have seen an even larger increase, jumping up 156% since February (April 5-11th vs Feb 16th-22). This is probably because of the skin cracking effects that frequent handwashing has had on people’s hands.

Leisurewear

Right now, everyone is wearing leisurewear throughout their day. And we have seen an abnormal increase in demand for sweatpants and track pants over the last month. With more consumers browsing for clothing on their mobile devices, apparel companies should take advantage of this rise in demand and shift their marketing to reach more customers.

How to Take Advantage of the Self Care Trend

Content Marketing

If you are in any kind of health and wellness business, focus your content marketing around self-care. Give tutorials, tips and educational information on how users can practise self-care at home. By doing so, you will likely get higher engagement on your content and more traffic to your site.

In your product descriptions, add more instructional information than usual. For example, add more instructions about how to self-apply “XYZ product” so consumers can know how to use your product before they buy it. With everyone at home right now, consumers need to do everything themselves and will appreciate the extra advice.  

In a time where returning products is not easy, and consumers want to minimise contact with the outside world, any content that guides users to the right product selections is valuable. So publish content like product guides, reviews and self-care tips with recommendations of products that will help your readers.

SEO

If you are quick enough, there is a great opportunity right now to get your website or page to show up in the rankings for new popular keywords. If writing an educational article or page, remember to:

  • Use the “Google Search Keyword Tool” and “Google Trends Tool” to find the best keywords to target.
  • Include your chosen keywords in your copy, URL and title tags (choose 1-2 keywords to focus on per page/article so you don’t dilute your ranking strategy). 

Doing the above gives you a better chance to obtain high SEO search rankings for your chosen keywords. If done well, you can rank on the first page of Google Search results and give your business a boost.

As an example of a business that has done this well, Vaseline wrote an article about how to deal with dry cracked hands and they are now ranking for a total of 1,100 keywords thanks to this article. That’s a lot of organic traffic that they are now driving to the site because they were smart and fast enough to take advantage of this trend.

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2020-10-19T12:02:59+08:00

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Excellent events, great people and always a smile from the WSBA committee and staff. Gareth Lane, Concise Digital
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WSBA is one of the leading networking associations in Perth. Every event I’ve been to has been extremely beneficial for my business. The events are created in a way where you create organic business relations with fellow business owners which is well aligned with my business development. WSBA is a great balance of creating memorable experiences and great business relationships. Sandra Tricoli, Savvy Creations
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I've been a member of the WSBA for 12 months now and have been very impressed with the organisation. I've enjoyed meeting a very interesting group of local business people, and the functions and networking opportunities have been first class. Annabelle Walsh, Staywest Apartments
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We have been going to WSBA events for a few years now and have developed a number of great business relationships as a result. The events are always excellent (great locations, food, drinks, etc) and the people in attendance are very friendly and cover a diverse range of industries. If you're looking to grow your network, the WSBA is well worth taking a close look at... what's more, you don't have to be in the Western Suburbs to get involved. Stephen Spry, CBSW Tax & Business Advisors
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Referrals and Networking are key to business growth and must be part of your strategy! The WSBA events are dynamic and provide the opportunity to network in a social and friendly environment. The connections and business relationships I have built over 10 years and the results speak for themselves. Get in touch with the WSBA and attend an event I promise you won't be disappointed. Jamie Duff, Qbit
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Since being a member of WSBA, Ultimo Catering and Events has gained a great exposure to businesses in the Western Suburbs and my business contacts have increased accordingly. The WSBA is definitely increasing in membership and this is evident at the networking functions. So I would encourage business owners/managers in the Western Suburbs to get on board, become a member and get the benefits of meeting with like minded people and businesses in a relaxed and casual environment. Clark Wilmot, Ultimo Catering and Events
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The WSBA is a fun, useful and educational networking group. It sets itself apart from other networking groups in a number of ways, including being the most friendly and welcoming group I have ever been to, with particular ways to make people feel welcome, for example introducing new members to other members and the committee when they first arrive. Combined with really useful, interesting, and fun events, the events have a fantastic turnout every month, and I have got to know some really great people and made some excellent business connections! I really enjoy going to their events - when time is so precious for all of us, it is critical that we choose to spend time in ways gives us a return on that investment, which WSBA absolutely does. Highly recommend! Catriona Macleod, Cullen Macleod
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The Western Suburbs Business Association comprises of members who like to casually catch up with each other from time to time. The reason I enjoy it so much is the quality of the people who attend their functions. We have been fortunate to partner with them on numerous different occasions.” Aaron McDonald, Managing Director, Pragma Lawyers
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A friendly group of business professionals who always make you feel welcome. If you enjoy making new connections, listening to inspiring presenters and networking sundowners - this is the place! Adrienne Whiting, Whiting Media
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WSBA provides an excellent forum for its members to create a wide network of informed and interconnected contacts to exchange best practice knowledge, learn about the business techniques of peers and stay abreast of the latest industry developments, whilst also providing the events to meet business people who share a similar drive and ambition
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If you are a small business owner in the Western Suburbs you are doing yourself a disservice if you don't belong to the WSBA ! At my first event everyone was very friendly and welcoming, so much so that I joined the next day. It's a great way of networking and meeting like minded people. Luke Matar, The Vein Clinic
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