Management Committee

Management Committee2020-07-14T14:05:22+08:00

The people who make everything happen

Our management team consists of an elected committee who are all volunteers and two employed office staff. The committee is responsible for governance and strategic direction while Radi and Melanie in the office handle all day-to-day activities such as answering membership enquiries and attending to the endless details involved in organising and publicising our events.


Gareth Lane

I like socialising. I always have, I always will. I love interacting with people and getting to know their stories. I am a ‘tell you how it is’ kinda guy who likes to get straight to the point without all the fluff! I enjoy problem solving & growing businesses with digital marketing. I run regular talks, workshops and meetups on Google, Social Media and all things Digital Marketing. I live in Perth, Western Australia, enjoy wine, food and the sun.I’m the founder and director of Concise Digital a 35 strong team of digital marketers. The WSBA has a passionate group of people behind it, all of whom are small business owners themselves, and with them, I look forward to helping other small businesses in the Perth Western Suburbs grow their businesses and networks.


Jamie Duff


I joined in 2007 and became a committee member soon afterwards. I’m extremely proud to have been involved in our transformation from the Subiaco Business Association into the force we are today. The journey has been personally rewarding and serving on the committee is a great way to give something back to the community while networking with other professionals. As a strong believer in the importance of long-term business relationships, I gain great satisfaction from the way WSBA attracts and holds so many members and helps them connect with each other.


Stephen Spry

CBSW Tax & Business

My accounting firm joined in 2013 with the aim of finding new clients. It was a smart decision that has paid commercial dividends. What has especially appealed is that we meet high-calibre people who come from diverse industries and represent everything from start-ups to established companies. We’re also very impressed with the quality and frequency of events and WSBA’s community feeling. The way members relate to each other fits perfectly with my philosophy of creating real working partnerships with clients, something I know other members also aspire to achieve.


Catriona Macleod

Cullen Macleod

My law firm joined WSBA as an Alliance Partner because we could see the huge potential benefit of a business association with a Western Suburbs focus. I quickly realised it was well-run, well-organised and had a leadership group that would make a membership worthwhile. So much so, that I decided to join the committee. Everyone in business has a million demands on their time, so choosing one organisation out of the many available businesses, professional and networking groups is an important decision. Choosing WSBA was the right decision for me.

Committee Member

Sandra Tricoli

Savvy Creations

As the Director of my own PR agency, a passion for supporting other business owners has been integral to my success. Streamlining how a business presents to potential clients—utilising social media, showcasing an event or expansion, clarifying marketing strategies—is ever-changing in today’s market. For some, the process can prove confusing. The good news is this fascinating field is my area of expertise, and aligning myself with other business owners is something that’s always been important to me. Networking with like-minded professionals, celebrating the power of collaboration: these are fundamental aspects of ensuring a sustained professional presence, and continued competitive advantage.

Successful business is not a solo endeavour. I feel the WSBA understands and celebrates this belief by creating situations that are enjoyable, while also providing and cultivating priceless connections within the local business community.

My hope is to bring a fresh and vibrant approach to the committee. A unique perspective that will benefit members in many ways. We must take advantage of every opportunity to promote ourselves online and offline. Face-to-face contact with other business owners is still fundamental to securing and facilitating productive relationships. Most importantly, we must be open to the idea of assisting each other. Together, as a thriving professional collective, we can grow our companies in ways that may have seemed unimaginable when trying to move forward alone. Whatever your industry, let’s do this!


Committee Member

Malcolm Stewart

Having been a member of WSBA for a number of years I felt it was time I gave back to the Association by joining the Committee. The fellow members of the committee are all passionate small business owners and their stories are quite inspiring. But they are not alone. They are just a small sample of the many wonderful members of the WSBA.

Connecting, collaborating and supporting other business owners in the WSBA is why I have joined the committee. I hope we continue that work and to grow the WSBA into an even bigger network and provide further opportunities to support small business in the Western Suburbs.

Committee Member

Juli Bellinge

The Brand Foundry 

Living and working in the Western Suburbs, I originally joined WSBA in 2020 to get to know like-minded business owners in my neighbourhood. I now want to support other WSBA members, and hope I can give back to the community by supporting others the same way I have been supported whilst growing my own branding agency, The Brand Foundry. Throughout my career, I have managed and designed for breakthrough brands – so I’ve always been in the business of helping other businesses succeed. The moment I joined WSBA I felt a warm and welcoming energy, and I knew I was in the right place. I’m enjoying meeting new members at every WSBA event! Growing my own business has been the most fulfilling experience I’ve had, and I’m only getting started! Otherwise, what can I say… I’m French-Canadian, I love fitness and healthy food.

Head of Member Relations

Melanie Cronin

I joined the WSBA in 2013, following the re brand from The Subiaco Business association,  in this time I have seen amazing changes take place and have loved the opportunity to make a difference, it has been a privilege to  contribute to and witness the continued growth and success of our awesome, fun and informative networking functions. As Head of Member Relations I am passionate about providing members with assistance and direction on business related issues or concerns and connecting people to grow their business. There are many benefits of joining the WSBA and I can help you maximise your membership to your full advantage. It is my pleasure to have the opportunity to build both personal and business relationships with our current members, and to confidently engage with potential members ~ with the WSBA I feel I have found the perfect role for me. I love being able to socialise, and to do this within a professional and business focused networking environment is absolutely divine. I look forward to connecting with you at one of our events.

General Manager

Radi Stulic

As a long term resident and having worked in Subiaco for many years, including, owning a gorgeous small business, I am passionate about my ‘hood’ so the opportunity to join the WSBA was irresistible. I believe the cornerstone of success is great service and connecting with like minded & positive people with a mutual vision to create genuine and collaborative relationships. I found that matching philosophy, with the WSBA committee. They are warm, positive, engaged and genuinely care about growth and business success within the Western suburbs. As the old adage goes, so often, it’s not what you know, it’s who you know, in my personal experience it’s always peppered with a little bit of each. Through our events program, I relish the opportunity to assist in building awesome collaborative connections and to support your business within our talented, diverse member & guest community. Who doesn’t love a good party? I look forward to welcoming you to one of our networking events very soon.

What our members say

Professional and focused on connections in a community that really mean something. One of the premier Perth networks. Highly recommended. Breanna Lane, Breanna Property
Excellent events, great people and always a smile from the WSBA committee and staff. Gareth Lane, Concise Digital
WSBA is one of the leading networking associations in Perth. Every event I’ve been to has been extremely beneficial for my business. The events are created in a way where you create organic business relations with fellow business owners which is well aligned with my business development. WSBA is a great balance of creating memorable experiences and great business relationships. Sandra Tricoli, Savvy Creations
Top Level event last night for W.S.B.A. - great panel especially Jim Tsagalis. Adrian Law, A.H Law Accounting & SMSF Auditing
Western Suburbs Business Association / Lexus of Perth event last night was a great forum to meet like minded business people it was fantastic the energy and vibe was a credit to the team at WSBA and Lexus of Perth, thanking you. Jane Taylor, Vodafone Business Centre Perth
A fantastic WSBA property dinner event last night, excellent current market info and great opportunity to talk to the experts and meet people involved in the Perth property market. Cullen Macleod
Great organisation, highly recommend we have made some great connections. Charlene Wade, Venues West
WSBA know how to put a great networking event together with like minded professionals, in a friendly welcoming environment conducive to building professional relationships. Brilliantly proactive and engaging committee. Highly recommend this group. Suza Tordorovska, Bendigo Bank
A great group of professionals, all of whom are keen to support each other. The events are awesome and always well catered, with engaging guest speakers and plenty of opportunities to network. I highly recommend checking out an event as a guest and I'm almost certain you'll want to join once you do! Ant Ulijn, emanation
I recently attended the women in business lunch and it was fantastic! Everyone was so inviting and friendly when I arrived. I learnt and I laughed, plus it was a nice break from my general work day. I'm looking forward to attending more of your support network events in the future. Nicole Molloy, Concise Digital
I've been a member of the WSBA for 12 months now and have been very impressed with the organisation. I've enjoyed meeting a very interesting group of local business people, and the functions and networking opportunities have been first class. Annabelle Walsh, Staywest Apartments
We have been going to WSBA events for a few years now and have developed a number of great business relationships as a result. The events are always excellent (great locations, food, drinks, etc) and the people in attendance are very friendly and cover a diverse range of industries. If you're looking to grow your network, the WSBA is well worth taking a close look at... what's more, you don't have to be in the Western Suburbs to get involved. Stephen Spry, CBSW Tax & Business Advisors
Referrals and Networking are key to business growth and must be part of your strategy! The WSBA events are dynamic and provide the opportunity to network in a social and friendly environment. The connections and business relationships I have built over 10 years and the results speak for themselves. Get in touch with the WSBA and attend an event I promise you won't be disappointed. Jamie Duff, Qbit
This is an outstanding association that really works hard to engage members to network and create relationships. The venues for events have been top class and with attendances over the last several events in excess of 100 attendees, there is much opportunity for members to grow their business networks. Mark Hann, Tactica Partners
Since being a member of WSBA, Ultimo Catering and Events has gained a great exposure to businesses in the Western Suburbs and my business contacts have increased accordingly. The WSBA is definitely increasing in membership and this is evident at the networking functions. So I would encourage business owners/managers in the Western Suburbs to get on board, become a member and get the benefits of meeting with like minded people and businesses in a relaxed and casual environment. Clark Wilmot, Ultimo Catering and Events
The WSBA is a fun, useful and educational networking group. It sets itself apart from other networking groups in a number of ways, including being the most friendly and welcoming group I have ever been to, with particular ways to make people feel welcome, for example introducing new members to other members and the committee when they first arrive. Combined with really useful, interesting, and fun events, the events have a fantastic turnout every month, and I have got to know some really great people and made some excellent business connections! I really enjoy going to their events - when time is so precious for all of us, it is critical that we choose to spend time in ways gives us a return on that investment, which WSBA absolutely does. Highly recommend! Catriona Macleod, Cullen Macleod
The Western Suburbs Business Association comprises of members who like to casually catch up with each other from time to time. The reason I enjoy it so much is the quality of the people who attend their functions. We have been fortunate to partner with them on numerous different occasions.” Aaron McDonald, Managing Director, Pragma Lawyers
A friendly group of business professionals who always make you feel welcome. If you enjoy making new connections, listening to inspiring presenters and networking sundowners - this is the place! Adrienne Whiting, Whiting Media
WSBA provides an excellent forum for its members to create a wide network of informed and interconnected contacts to exchange best practice knowledge, learn about the business techniques of peers and stay abreast of the latest industry developments, whilst also providing the events to meet business people who share a similar drive and ambition
Suzy Costanzo, Suzy Costanzo Real Estate
If you are a small business owner in the Western Suburbs you are doing yourself a disservice if you don't belong to the WSBA ! At my first event everyone was very friendly and welcoming, so much so that I joined the next day. It's a great way of networking and meeting like minded people. Luke Matar, The Vein Clinic