Business Advice

1 12, 2022

What to Write in Your Business Blogs


Here’s is the Part 2 of my last article on the benefits of writing blogs and articles for your business. So we’ve figured the why, now we do the how. Business writing can feel daunting, but anyone with a basic grasp of grammar and syntax can write a half-decent article, but capturing readers’ interests with good website content can be really challenging. Most visitors on your website will only need a few seconds before what they do next - stay or go. Good website writing is the key to beating these odds, but if you’re not a natural writer, knowing [...]

What to Write in Your Business Blogs2023-07-17T14:08:45+08:00
20 10, 2022

How Writing Articles Can Benefit Your Small Business


One of the most common questions I get when I meet new clients, is how can they make their website stand out from the rest? How can they attract a visitor? How can I become a millionaire? Answer: Content Marketing. To be more specific - blogs and articles. Writing isn’t the most exciting thing for most people, particularly if you’re a business owner. However, producing high-quality content is a phenomenal marketing tool to differentiate and stand out from your competitors or larger corporations.  Still not convinced? Well, here are some of the benefits of blogging for your business: [...]

How Writing Articles Can Benefit Your Small Business2023-07-17T14:06:19+08:00
4 10, 2022

The Hybrid Work Model Isn’t Going Anywhere


If you didn't read my last article, a hybrid work model is a golden ticket for a successful business and satisfied employees. The COVID-19 pandemic has prompted many companies to allow their employees to work from home more often. In fact, some companies find that remote working and employees with a home office have been a great success. Now that things are slowly returning to normal, many businesses are entering a new phase of the pandemic known as the hybrid workforce. If my last article didn't already convince you, here are some of the benefits of having this hybrid work [...]

The Hybrid Work Model Isn’t Going Anywhere2023-07-17T14:04:07+08:00
15 09, 2022

Recruit, Retain and Train Your Employees


Increasing inflation, the lingering after-effects of a pandemic, massive disruptions to shipping and factory operations. All these factors (plus more!) have made burnout and employee disengagement at an all-time high, at every age in every industry.  Maybe you've noticed the lack of connectedness within your business or the weak and monotonous work culture that has somehow permeated your business. Not only does this create overall low morale, low-profit margins but makes keeping your best people. When things gets tough, people will always reasses and look at everything with a fine tooth comb and take a look at what is important [...]

Recruit, Retain and Train Your Employees2022-09-27T16:25:09+08:00
20 08, 2022

Know Your Worth, Know Your Knowledge Transfer


“Here’s my two-week notice.” "I'm retiring" "I'm moving away!" Familiar phrases business owners of all caliber (unfortunately) are used to hearing. Life happens and people come and go, that's natural and inevitable. This means your business should be equipped and designed to handle when life does happens, because it always does. So imagine this: A beloved long-term employee is finally retiring, they have always been a star employee and knows your business almost as well as you do. This employee's tenure and wealth of knowledge is undoubtedly the combination of the employee's merits and your leadership. But what happens now? [...]

Know Your Worth, Know Your Knowledge Transfer2022-09-27T15:43:21+08:00
25 07, 2022

Systemise Your Small Business Systems


Imagine this: You have a small business and you still have time for yourself. Well, you don't have to imagine it if you systemize your business.  Whether you’re an entrepreneur that’s just starting out or a long-time business owner hoping to scale successfully, you need to systematize key areas of your business to support a ton of growth. But why systematize your business? Well, growing your business and taking it to the next level can be done sustainably — or chaotically!  If done chaotically, growth is unstable and doesn’t provide consistency, making for unhappy customers and employees. Often, a business [...]

Systemise Your Small Business Systems2022-07-26T12:06:50+08:00
10 06, 2022

Why Your Business Needs SOPs ASAP


Information overload is inevitable for your business - whether a customer or an employee. No one will know your business like you do and we tend to forget that (and that’s okay!) Let’s add into the mix that everyone has different learning styles. Some people learn better watching a chef cook on TV, whereas others need to cook themselves to truly learn and understand the recipe. And if you’re a business owner or leader, that means some employees will learn a process with a few verbal instructions and there will be some that need that extra it of support, hand-holding [...]

Why Your Business Needs SOPs ASAP2022-07-27T11:26:28+08:00
2 05, 2022

The ABCs of SEOs 2022


SEO seems the most common marketing jargon that gets thrown around by marketing-experts and novices alike. But what really is it? Or more important what can it do for YOUR business.  There is so much moving parts in a business, particularly a small business. Let’s be honest, if Bob hasn’t paid the invoice and your supplier has some shipping issues, SEO marketing is the last of your worries. It is already intimidating for small business owners to navigate marketing. Here’s the basics so you know the ABCs of SEOs. What is SEO? It stands for Search Engine Optimisation. [...]

The ABCs of SEOs 20222022-05-02T08:31:50+08:00
4 04, 2022

5 Ways to Organise Your Social Media Content


Managing social media can be overwhelming, to say the least. There are a ton of moving parts. But - there is no denying in a post-COVID 2022 world, that it is something most small businesses need to think about. With every hindrance and nuance that comes with social media also comes with a plethora of reasons why it’s great:  It can create an emotional connection with customers and establish customer loyalty.  Social media creates social proof credibility in consumers’ minds, especially if your target demographic is on the younger end of the spectrum. It will elevate your company, [...]

5 Ways to Organise Your Social Media Content2022-04-26T14:34:36+08:00
14 03, 2022

Email Marketing: Best Practices for 2022


Email marketing can help you foster better customer relationships and increase sales at an affordable cost. In 2021, it was reported that email users (or those who had email) exceeded 4 billion, with the predicted user growth rate to be 3% or around 100 million more each year in 2022. Interesting right? Well here’s a summary of other email marketing statistics for 2021-2022: 89% of email marketers use newsletters. More emails were opened on mobile (37%) than on desktop (30%). Nearly 47% of email users open commercial messages via Gmail. Marketers send the most emails (22.2%) on Thursday. The [...]

Email Marketing: Best Practices for 20222022-03-14T13:30:52+08:00

What our members say

We have been a WSBA Gold member now  for over ten years and have recently taken up the opportunity to become a Diamond member. The value proposition to become a Diamond member was very strong including attendances at WSBA events and ongoing exposure for our business through the various marketing platforms utilised by the WSBA. Well done to the WSBA team! Mark Hann, Tactica Partners
Richard Noble have been a great supporter of the WSBA for over 10 years and will continue to do so as a Platinum member. WSBA events are always well run, informative and relevant to the business community and we enjoy the recognition provided to sponsors. Well done to the team of the WSBA for always making us feel appreciated. Alex Gregg, Richard Noble
I’ve enjoyed being a Diamond partner due to the unrivalled customer service I’ve received from Radi and Mel. These two ladies are the true diamonds as they endured great pains in ensuring we do not miss out on events, as well as facilitating quality interactions between members. Moreover, people do not realise the effort involved in event organisations where every minute detail of catering, drinks, venue choice, speaker and decorations are being thought of time and time again. Throw in the endless unpredictable nature of COVID, this brings difficulties to the next level. Hence this is why I appreciate being part of this special organisation and recommend like-minded business owners to join. Bernard Chia, ALYKA
Being a Platinum Member offers a huge amount of exposure to both the membership and the Western Suburbs community. It also shows that our business is committed to giving back to our community and being a part of something bigger. As a Platinum Member, you're well looked after by the WSBA team and benefit from early access to event tickets (some of which sell out in 24hrs) and having your branding at every event too. Everything's better in Platinum! Ant Ulijn, emanation
Professional and focused on connections in a community that really mean something. One of the premier Perth networks. Highly recommended. Breanna Lane, Breanna Property
Excellent events, great people and always a smile from the WSBA committee and staff. Gareth Lane, Concise Digital
WSBA is one of the leading networking associations in Perth. Every event I’ve been to has been extremely beneficial for my business. The events are created in a way where you create organic business relations with fellow business owners which is well aligned with my business development. WSBA is a great balance of creating memorable experiences and great business relationships. Sandra Tricoli, Savvy Creations
Top Level event last night for W.S.B.A. - great panel especially Jim Tsagalis. Adrian Law, A.H Law Accounting & SMSF Auditing
Western Suburbs Business Association / Lexus of Perth event last night was a great forum to meet like minded business people it was fantastic the energy and vibe was a credit to the team at WSBA and Lexus of Perth, thanking you. Jane Taylor, Optus North
A fantastic WSBA property dinner event last night, excellent current market info and great opportunity to talk to the experts and meet people involved in the Perth property market. Cullen Macleod
Great organisation, highly recommend we have made some great connections. Charlene Wade, Venues West
WSBA know how to put a great networking event together with like minded professionals, in a friendly welcoming environment conducive to building professional relationships. Brilliantly proactive and engaging committee. Highly recommend this group. Suza Tordorovska, Bendigo Bank
I recently attended the women in business lunch and it was fantastic! Everyone was so inviting and friendly when I arrived. I learnt and I laughed, plus it was a nice break from my general work day. I'm looking forward to attending more of your support network events in the future. Nicole Molloy, Concise Digital
I've been a member of the WSBA for 12 months now and have been very impressed with the organisation. I've enjoyed meeting a very interesting group of local business people, and the functions and networking opportunities have been first class. Annabelle Walsh, Staywest Apartments
We have been going to WSBA events for a few years now and have developed a number of great business relationships as a result. The events are always excellent (great locations, food, drinks, etc) and the people in attendance are very friendly and cover a diverse range of industries. If you're looking to grow your network, the WSBA is well worth taking a close look at... what's more, you don't have to be in the Western Suburbs to get involved. Stephen Spry, CBSW Tax & Business Advisors
Referrals and Networking are key to business growth and must be part of your strategy! The WSBA events are dynamic and provide the opportunity to network in a social and friendly environment. The connections and business relationships I have built over 10 years and the results speak for themselves. Get in touch with the WSBA and attend an event I promise you won't be disappointed. Jamie Duff, Qbit
Since being a member of WSBA, Ultimo Catering and Events has gained a great exposure to businesses in the Western Suburbs and my business contacts have increased accordingly. The WSBA is definitely increasing in membership and this is evident at the networking functions. So I would encourage business owners/managers in the Western Suburbs to get on board, become a member and get the benefits of meeting with like minded people and businesses in a relaxed and casual environment. Clark Wilmot, Ultimo Catering and Events
The WSBA is a fun, useful and educational networking group. It sets itself apart from other networking groups in a number of ways, including being the most friendly and welcoming group I have ever been to, with particular ways to make people feel welcome, for example introducing new members to other members and the committee when they first arrive. Combined with really useful, interesting, and fun events, the events have a fantastic turnout every month, and I have got to know some really great people and made some excellent business connections! I really enjoy going to their events - when time is so precious for all of us, it is critical that we choose to spend time in ways gives us a return on that investment, which WSBA absolutely does. Highly recommend! Catriona Macleod, Cullen Macleod
The Western Suburbs Business Association comprises of members who like to casually catch up with each other from time to time. The reason I enjoy it so much is the quality of the people who attend their functions. We have been fortunate to partner with them on numerous different occasions.” Aaron McDonald, Managing Director, Pragma Lawyers
A friendly group of business professionals who always make you feel welcome. If you enjoy making new connections, listening to inspiring presenters and networking sundowners - this is the place! Adrienne Whiting, Whiting Media