Three business networking myths busted

///Three business networking myths busted

Three business networking myths busted

Are you someone who thinks business networking isn’t for you? If so, you’re not alone. That’s because one of the most effective ways to build business and get referrals is also one of the most misunderstood.

If you’re one of those business networking sceptics, perhaps we can give you a fresh perspective by debunking three commonly accepted myths.

Myth 1 – Networking is all about attending events

If all you ever do is turn up at networking events, you’re robbing yourself of opportunities to develop  the connections that are essential for successful business networking.

The most valuable networking activities don’t occur at those events your business association or networking group organises. They happen between events when you invest your time in building stronger relationships.

For example, once you know someone, you might

  • Catch up with them and get to know them better. One well-proven way to start is with the simple question, “May I buy you a coffee and learn more about your business?”.
  • Think about whether you can help them. For example, you might be able to introduce them to a potential client, or a supplier of a service that will solve a business problem they’ve mentioned. Remember, what goes around, comes around.

The takeaway – Although networking events are important, they are only one part of the process. What really matter are the conversations and interactions you have at other times.

Myth 2 – Networking is about constantly meeting new people

Of course, networking involves making new connections. But that doesn’t mean you’re supposed to go around like a hunter, always collecting more names to add to your contact database.

You also need to put your energies into strengthening the connections you already have. A person who knows and trust you is more likely give you business or refer clients to you. It can take weeks, months or years to build that level of trust. There are no shortcuts.

The takeaway – business networking is about cultivating relationships. It needs the mindset of a farmer, not a hunter.

Myth 3 – Networking means selling yourself to strangers

Yes, your networking efforts will eventually create opportunities to pitch yourself, your products or your services. But that’s not networking, it’s selling. It’s important to understand the difference.

When you first meet someone, aim to spend more time asking them questions about their business, products, services or industry sector than telling them about yours.

The takeaway – successful networkers focus more on learning about others than talking about themselves.

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2019-11-05T15:36:08+08:00

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A friendly group of business professionals who always make you feel welcome. If you enjoy making new connections, listening to inspiring presenters and networking sundowners - this is the place! Adrienne Whiting, Whiting Media
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WSBA provides an excellent forum for its members to create a wide network of informed and interconnected contacts to exchange best practice knowledge, learn about the business techniques of peers and stay abreast of the latest industry developments, whilst also providing the events to meet business people who share a similar drive and ambition
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The Western Suburb Business Association (WSBA) facilitates Business networking opportunities for like minded individuals and Businesses. Their Events have provided my business with quality connections within the business community and I continue to enjoy their Sundowners and Industry leading Guest Speakers. I recommend the WSBA as an excellent high calibre networking organisation as an avenue in growing your business network! Andrew Njuguna, Buffalo Film Studios
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