Use your elevator pitch wisely

///Use your elevator pitch wisely

Do you have an elevator pitch?

You know, that brief, well-rehearsed speech that’s designed to get the listener interested in your product, service or business idea.

It’s called an elevator pitch because it should be short enough to deliver during an elevator ride. The theory is that if your pitch is successful, you’ll have the other person hooked and eager to know more before the door opens at their floor.

Because your elevator pitch can help you win new business, it’s worth putting time and effort into preparing one that’s ready to use at the right time.

The question, though, is when is the right time? Just because you have a great elevator pitch doesn’t mean you should roll it out at every opportunity.

For example, imagine you’re at one of your business association’s regular monthly events and someone you know has just introduced you to the person standing next to her.

After shaking your hand, checking your name badge and saying hello, this person looks you in the eye and asks, “What do you do?”.

It’s a conversation-starting question that probably everyone has used in that kind of situation.

Is that the right moment to recite your elevator pitch? Or is better to give a ‘plain vanilla’ response and say, very simply and without embellishment, what your profession or occupation is?

The answer lies in the context.

The elevator pitch is a sales technique. It’s a verbal door-opener that helps you get one step further to closing a deal.

When someone you’re introduced to at a business networking event asks what you do, they are just trying to get a conversation going. Nothing more, nothing less. Launching straight into your carefully crafted elevator pitch is probably not going to achieve much.

There is, however, one likely exception. That’s when you’ve previously identified this person as a prospect. Perhaps you’ve also anticipated their attendance at the event and set up the introduction.

It comes down to the difference between networking and selling.

Giving an elevator pitch is a sales activity. On the other hand, networking is about building relationships and does not mean selling yourself to strangers.

So be careful with your elevator pitch. Have one ready to use at the right time, knowing that’s unlikely to be when someone you’ve just met and know nothing about asks what you do.

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A friendly group of business professionals who always make you feel welcome. If you enjoy making new connections, listening to inspiring presenters and networking sundowners - this is the place! Adrienne Whiting, Whiting Media
WSBA provides an excellent forum for its members to create a wide network of informed and interconnected contacts to exchange best practice knowledge, learn about the business techniques of peers and stay abreast of the latest industry developments, whilst also providing the events to meet business people who share a similar drive and ambition
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If you are a small business owner in the Western Suburbs you are doing yourself a disservice if you don't belong to the WSBA ! At my first event everyone was very friendly and welcoming, so much so that I joined the next day. It's a great way of networking and meeting like minded people. Luke Matar, The Vein Clinic
The WSBA is a great organization that runs very good networking events represented by a diverse group of companies and professionals. The team are welcoming to new members and guest and break down some of the barriers to allow you to connect with other businesses. I highly recommend checking out their upcoming events. Mike Hawryluk, nForm
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A very well organised and polished networking event. The drinks were great, and the canape spread was sensational. The calibre of businesses who attended was relevant to our business. Ariarna Bartulovic, Scope Business Imaging
The Western Suburbs Business Association (WSBA) facilitates Business networking opportunities for like minded individuals and Businesses. Their Events have provided my business with quality connections within the business community and I continue to enjoy their Sundowners and Industry leading Guest Speakers. I recommend the WSBA as an excellent high calibre networking organisation as an avenue in growing your business network! Andrew Njuguna, Buffalo Film Studios
The Western Suburbs Business Association is an awesome business association. Their Networking Events always attract a large number of businesses / owners of whom to connect with.
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Having had the opportunity to attend and benefit from these events I highly recommend that you get involved, come along and experience an event for yourself. If you're not a member get on board ~ thanks Radi Stulic and Melanie Cronin for always delivering a great event. Sandy Gray – Mason Gray Insurance & Risk
It was wonderful to meet so many WSBA members at the event last night. I congratulate you and all at WSBA for organising such a great, welcoming and fun networking event. We will definitely be looking to engage with the WSBA on an ongoing basis. Celia Hammond MP – Federal Member for Curtin
The Regal Theatre has been a member of the Western Suburbs Business Association (formerly Subiaco Business Association) for almost 15 years. Over these years, we have benefited from networking opportunities with others in a relaxed and friendly environment, sharing experiences and keeping up to date with what is happening locally. Our membership is a vital part of our business. Kim Knight, Regal Theatre
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WSBA is an outstanding organisation to be associated with. The quality of business people you meet at the networking events are very helpful in getting business exposure and to make great contacts on a professional and personal level. Members are guaranteed to benefit from the many networking opportunities and the satisfaction and personal growth they will derive from being actively involved in it. I am already looking forward to the next event! Thomas Meihofer, Thomas Meifhofer Jewellery Design
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